07.26.10
Posted in Advice at 9:50 am by Administrator
Just one week left in July and people will soon be talking about the onset of autumn. They’re crazy. It’s not fair. It’s not right. It can’t be happening. There is no way this summer is passing by this quickly. Something is wrong. I say we should write to someone to make them stop this from happening. To whom should we write?
OK, so the passing of time is not something we should deal with in this forum, so instead, let’s talk about why the end is nigh. (the word ‘nigh’ is an adjective meaning, in this case, ‘near,’ and it is being used here cause it sounds cool and foreboding at the same time.)
The end is nigh because we have some major sales events coming to an end this week. The first is this huge Clarke FloorCrafter sale where you buy one of their popular 8-inch belt sanders and get an edger free. All month we’ve been selling them and all month we’ve been giving away free edgers. It works for a lot of contractors, but July 31 is the last day for it.
Also finishing up this week is the abrasives sale…in the nick of time too. We can put the prices back to the usual Floor Style price just in time to close out the End of Month books. The Floor Style price is still below MSRP, but the sale is closing down July 31, so if you need abrasives, this week is the week you want to stock up.
Drum Recovery for $99 is still going on. This has been a sale and a half for us. It seems we hit a chord with some contractors who need a drum recovered because the orders on this are still raining down on us!
We started a Polyurethane Sale last week. we’re offering Quarts from $5.49*, Gallons from $16.75* and 5-Gallon from $66.00*. I’m sure you notice the * which means this sale has some fine print, minimum quantities needing to be ordered to get the special pricing and all that, but it is still a heck of a sale going on. You have to call one of our sales associates for complete details.
And that brings us nigh to the end of this entry. Floor Style is here to serve. Call us and we’ll help.
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07.21.10
Posted in Advice at 8:41 am by Administrator
Go anywhere and someone has designed a poster that is supposed to catch your eye and make you want to read the poster, gaze in awe at the graphics or marvel at the picture that someone snapped and photoshopped. It’s a testament to the creativity of some graphic artist or wordsmith if you actually see the poster for what it is, an advertisement that gets you to purchase something, make you aware of an impending rock concert, or heed a warning.
Personally, it takes a lot to get me to read anything outside of sci-fi, so I was surprised when I was pulling a poster off the sale’s office wall and reading it while returning to my desk.
This sentence drew my attention: “If you’re not lead-safe certified, disturbing just six square feet could cost you BIG TIME”
“What’s this?” I asked Todd, one of the sales associates who is supposed to have all the answers.
“It’s a poster,” he said. “Haha” I responded.
After our witty repartee, I was given a lesson in lead-safe certification. It seems the EPA (Environmental Protection Agency) is concerned with the lead-based paint used in pre-1978 homes, schools and day-care centers. The poster has this is very large letters “If you’re not (lead-safe certified) you can face tens of thousands of dollars in fines. Plus, you put the health of yourself, your workers and your customers at risk, which could result in lawsuits”
Not that right there is attention-grabbing writing. Anytime someone says I am at risk of getting sued, I pay attention.
Lead certified is important and Dave Posey and Jim Gray at Floor Style know the facts. Give them a call at 877.778.9390.
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07.14.10
Posted in Advice, Equipment, Sandpaper at 9:07 am by Administrator
If you know anything about advertising, you know it is important to keep things simple for the consumer. My instructor at the Defense Information School use to really tear into me and put red marker all over my papers for being too complicated in explanations, story details and the like. His favorite saying to me was “KISS it, Sgt. Stenzelbarton!” He meant I needed to keep my writing simple. (Keep It Simple Stupid — KISS)
So when kicking around ideas for July Specials at Floor Style, we went with that theme.
All abrasives, all month, all on sale, at all the branch locations. See the word “All?” Makes it easy on everyone. Call one of the sales people and ask what abrasives are on sale? They’ll say all of them. Need a 5′ hook and loop for your palm sander? It’s on sale. Need a box of 60 grit belts? On sale. Edger discs? On sale. 50-foot roll of drum sander paper? On sale.
If it is an abrasive, consider it on sale.
Making it even easier on everyone, in the database, we just put in a discount amount in a parameter field and all the abrasives are marked down to the sale price. (Is that too much information again?)
Yes, we also have the Clarke special going on through the end of the month too. We’ve had some very good success with this one: Buy a FloorCrafter 8″ belt sander, get an edger free. That’s another simple sale.
8-inch belt sander from Clarke
There is also the $99 drum recovery deal for customers. This one has been so popular with many people because the drums are lined up the full length of the work bench, the floor and the drum recovery room. We are very happy with how this deal has gone over because it too is simple: buy from us, we’ll fix your drum very inexpensively.
There are enough complications in life, Floor Style is doing what it can to keep it simple.
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