07.14.10

K I S S it

Posted in Advice, Equipment, Sandpaper at 9:07 am by Administrator

If you know anything about advertising, you know it is important to keep things simple for the consumer. My instructor at the Defense Information School use to really tear into me and put red marker all over my papers for being too complicated in explanations, story details and the like. His favorite saying to me was “KISS it, Sgt. Stenzelbarton!” He meant I needed to keep my writing simple. (Keep It Simple Stupid — KISS)

So when kicking around ideas for July Specials at Floor Style, we went with that theme.

All abrasives, all month, all on sale, at all the branch locations. See the word “All?” Makes it easy on everyone. Call one of the sales people and ask what abrasives are on sale? They’ll say all of them. Need a 5′ hook and loop for your palm sander? It’s on sale. Need a box of 60 grit belts? On sale. Edger discs? On sale. 50-foot roll of drum sander paper? On sale.

If it is an abrasive, consider it on sale.

Making it even easier on everyone, in the database, we just put in a discount amount in a parameter field and all the abrasives are marked down to the sale price. (Is that too much information again?)

Yes, we also have the Clarke special going on through the end of the month too. We’ve had some very good success with this one: Buy a FloorCrafter 8″ belt sander, get an edger free. That’s another simple sale.

There is also the $99 drum recovery deal for customers. This one has been so popular with many people because the drums are lined up the full length of the work bench, the floor and the drum recovery room. We are very happy with how this deal has gone over because it too is simple: buy from us, we’ll fix your drum very inexpensively.

There are enough complications in life, Floor Style is doing what it can to keep it simple.

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06.21.10

Ba-da-bing, Ba-da-boom

Posted in Advice, Equipment at 7:53 am by Administrator

Buy a FloorCrafter, the wildly popular 8″ belt sander from Clarke, we’ll give you an edger.
It’s that easy. ba-da-bing, ba-da-boom.

You think we’re kidding? We’re not.

This is serious free stuff.

Don’t believe we’d give away a $1900 piece of equipment?

Call. I dare you. I double-dog dare you.

We’re not messing around here. We’re serious.

You can get a Super 7, the most popular edger in America, or a B-2, probably the second most popular edger in America, or one of the SE or CE models.

This is a link to Clarke’s website

The legalese on this is we’ll give you a free Clarke edger, so no jumping ranks and trying to get us to give you some other brand. This is a Clarke American special, and the offer is only good through July 31st 2010.

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05.10.10

Welcome to Ohio!

Posted in Advice, Equipment, Finishes, Parts, Sandpaper at 8:00 am by Administrator

Those Buckeye people asked for it and now they have it. Their own Floor Style branch. It is located in Columbus, right about center of the state at 4852 Frusta Dr. Columbus, OH.

What makes this so significant is the shipping times. With this Floor Style open, there is a whole new bunch of contractors who get their stuff the next day! How cool is that?

I can hear the conversation already:

Floor Sander: “Hey boss, we’re out of sandpaper, can you order us some?”
Boss: “Yea.”
Floor Sander: “Good, it’ll be two days until it gets here. We’re going fishing.”
Boss: “No, it’ll be here tomorrow. No fishing for you this week! HA!”
Floor Sander (under his breath): “Why did Floor Style have to come to Ohio…durnit…taking away all my good fishing time….”

So bosses, if you really want to keep your floor sanders busy, give Floor style in Ohio a call at 614.497.9684.

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